In line with this year’s focus on craftsmanship, Vlisco puts its iconic designs in the spotlight with a new fabric collection that celebrates our rich design heritage. Vlisco’s fabrics have long been known for their expressive designs. It’s just one of the things that make our brand so unique and beloved by our consumers. The Hommage à l’Art collection pays tribute to Vlisco’s designs in a number of ways; from the feminine florals that draw on our Indonesian batik heritage to hand-drawn abstract designs and our beloved heritage designs.
The collection‘s calm colour palette was inspired by a pile of fabrics found in Vlisco’s archives. These once belonged to a trader who approached Vlisco many years ago with the request to create fabrics in these colours. To capture the essence of Hommage à l’Art in the campaign, Vlisco collaborated with Maarten Spruyt, a renowned art- and fashion stylist and photographer Koen Hauser, who is known for his timeless style.
The collection’s matching line of scarves also pay tribute to Vlisco’s famous figures. Each of the four 100% silk scarves features a cleverly created collage of cut-outs of heritage designs such as the Jumping Horse, Fan and Eyes. Shadows, visible stitching, pen markings and sewing paraphernalia such as pin boxes and scissors bring the designs to life and add an unfinished edge and a touch of humour to the four scarves.
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