It was excitements all the way for lovers that spent their Valentine weekend at the exclusive Epe resort as Coscharis Motors in collaboration to create additional fun provided the premium BMW brand on display for test drives within the resort to the delight of everyone at the venue. Coscharis Motors and Epe Resort’s partnership jointly created the expected ambience for their common customers who came to celebrate the Valentine weekend in a unique way by having the opportunity to interact with the premium BMW cars on display which gives couples the experience to appreciate the uniqueness of the cars.
According to the General Manager, Marketing, Coscharis Motors, Abiona Babarinde, the experiential marketing was spot on as couples had the direct interaction with the BMW vehicles. “lovers had fun with our BMW brands on display, with the test drive experience within the resort especially the 3 and 5 series which were the most sort after by everyone with lots of enquiries that hopefully will lead to outright purchase from any of our outlets of their choice with good discount courtesy of this special valentine package”.
One of the prospects, Mr. And Mrs Shoyoye, who obviously had a drive experience with his partner couldn’t hide his excitement, “I am very excited to be part of this year’s valentine celebration at the Resort because, relative to last year, the fun is much better with the package of having the opportunity to try out one of my dream auto brands, the BMW at my own convenience with my wife.
Really because of my busy schedule to go to showrooms to check the car out, it was awesome that the Coscharis Motors packaged this idea to bring the cars to some of us that are addict of the premium German machine to our comfort zone to have a feel of the car. I surfed with my partner in the BMW 3 series. I enjoyed the external compatibility, unprecedented roomy interior, sleekness and movement on the road even though the distance was short. The Resort’s serene ambience, room comfort and on-point services by their staff were also incomparable; I really did enjoy my weekend and really on my front burner now is to own a BMW in a short while”.
The Operations Manager, Epe Resort, Bruce Prins who was also at the Resort all through the weekend said, ”initially, I was sceptical about the value this partnership will add, afterwards, I can now testify that this partnership is truly worth the while as our guests were trilled to owning a BMW at a discounted cost courtsey of their patronage. We definately look forward to more partnership opportunities with Coscharis Motors in the near future”.
Coscharis Motors is the BMW sole franchisee in Nigeria and has offices in Lagos, Abuja, Port Harcourt, Uyo and Kano.