Dealers might have a sour opinion about individuals and firms involved in negotiations and decisions eventually made by car buyers. AssetLane now offers a concierge advisory service that views dealers as essential partners in a successful vehicle purchase.
Among the components of AssetLane is its Call Me First preferred dealer program, which connects participating dealers with qualified clients whose vehicle preferences are already clear, meaning fewer steps and a faster close for everyone involved.
“A great client experience depends on clarity and coordination all the way through delivery,” AssetLane chief customer officer Robert Schweizer said in a news release. “Our advisor stays with the client throughout the journey, and our dealer partners play an essential role in completing it. Every handoff should respect the client’s time and the dealer’s.”
AssetLane is pairing proprietary artificial intelligence-enabled market research with a dedicated human advisor who represents only the client’s interests. Its service can help buyers make informed vehicle decisions while reclaiming the hours traditionally spent searching, comparing and negotiating.
Each AssetLane client is assigned a dedicated advisor who learns their needs, preferences and priorities, and remains their point of contact through vehicle selection and purchase, for a flat $995 fee.
To celebrate its launch, clients can receive a limited-time $495 introductory engagement fee. “The car market has changed dramatically, but the experience of buying a car hasn’t kept pace,” AssetLane co-founder and CEO John Oberg said. “We’re changing who the process serves.
Behind the scenes, AssetLane’s AI tools scan and organize vehicle and market data that would otherwise take buyers hours to compile and can can help advisors assess options and surface insights quickly, while the client experiences a straightforward, personal service.
“Technology should make the work more efficient without making the experience feel less human,” Oberg said. “Our tools help advisors gather and evaluate information across a complex market faster, so they can spend their time on what matters most: understanding the client, explaining the options and helping them move forward with confidence.”
AssetLane also offers portfolio membership. At $1,995 per year, the entry tier provides full advisory service on up to three vehicle purchases within a year — three transactions for about the cost of two — along with proactive monitoring of each household vehicle and advice on when to keep, sell, trade or replace.
AssetLane launched in the Dallas–Fort Worth market and serves clients in all 50 states.
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source: roadrunner media
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