Two huge global games, NFL and AFCON

The National Football League’s season will conclude with Super Bowl LVIII at Las Vegas’ Allegiant Stadium. The much-anticipated contest between the San Francisco 49ers and the Kansas City Chiefs is expected to draw record viewership. Here are some key industry-focused narratives unfolding at the big game:

Advertising: A 30-second Super Bowl ad costs upwards of $7 million this year, but that’s not stopping companies from wanting their time to shine during the game.

Taylor Swift effect: The pop star’s worth to the NFL and Chiefs stands at $331.5 million, and her presence has helped female viewership reach its highest levels since the NFL started tracking it.

Las Vegas: Tickets for a seat at this year’s Super Bowl are $9,815 on average, up more than 70% from last year — while those staying at hotels in Vegas are paying 2.5 times the average room rate, or roughly $391 per night, USA Today reports. This comes as Vegas vies to become a sports destination.

Sports betting: Nearly 68 million people will place bets on the game, and they’re expected to wager more than $23 billion, according to a new survey.

Diversity Equity and Inclusion-DEI initiatives take off: The NFL awards draft picks to teams who hire minority coaches.

At the Africa Cup of Nations-AFCON, Nigeria and Ivory Coast will face up at the finals. Both teams have played eight times in past games. The tournament has been full of drama, excitement, stoppage-time goals, VAR interventions and incredible storylines.

This year’s edition will come to be regarded as one of the greatest of all time and the final is set to be a fascinating encounter.

It has been a much more dramatic journey for the Ivorians. The hosts sacked their head coach in the group stages after being on the verge of elimination before getting through to the knockout stages, knocking out defending champions Senegal and seeing off DR Congo in the semi-finals.

Both nations met in the group stages with Nigeria claiming a 1-0 victory over Ivory Coast courtesy of a penalty from captain William Troost-Ekong.

At the end of the day, the USA will have a Super Bowl champion in Las Vegas while Africa’s 2024 soccer champion will emerge at the Alassane Ouattara Stadium, Abidjan, Ivory Coast. Who will they be?

Source: Sportsline by Trendy

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