Vlisco presents Jeu de Couleurs (the art of color) for 2013 which is centred around one of its core strengths – its range of 200 beautiful colours, many of which are unique to Vlisco. These colours can be combined to create thousands more variations through Vlisco’s proprietary layering techniques.
Colour is therefore at the heart of the new collection – and the idea of playing with layers of colour is particularly important this season. The Jeu de Couleurs collection was inspired by richly layered art and photography. Photographers Freudenthal/Verhagen created a lavishly layered effect by combining various prints and colours in each image, showing off Vlisco’s fabrics on the human body but also as bold backdrops.
The collection features a number of exciting innovations. In 2013, Vlisco will offer a Limited Editions fabric with every collection. The first such fabric is called ’Design with a Sparkle’. It features a layer of sparkly embellishment, which is actually printed onto the Wax block fabric itself. The new Vlisco collection shows the beauty of Africa in signature colors.
For the first time in several years, Vlisco has created a number of new Java designs. Particularly exciting this season is the colour choice available. In fact, one design now even comes in 12 colour variations, each with a totally different look thanks to the clever use of colour blocking.
The handbags in this collection come in a range of coordinated colours and materials, which offer a different take on the theme. The scarves and bags will be available from select Vlisco boutiques and the Vlisco website from 4 February 2013.