Naomi Campbell at the Hoop Forum

Naomi Campbell attended a recent the Hoop Forum , a female basketball players event organized by SEED foundation. SEED Project (Sports for Education and Economic Development) is the brainchild of Amadou Gallo Fall.

Fall was inspired by his own journey as a student-athlete when he was discovered by a member of the Peace Corps in the 1980s that eventually led to a basketball scholarship in the United States.  After graduating from the University of the District of Columbia, Fall worked for the Senegalese Basketball Federation, mentoring players and providing opportunities for student-athletes to further their education through basketball. 

Fall then joined the Dallas Mavericks (NBA) and served as the Director of Player Personnel and Vice President of International Affairs while founding and overseeing SEED Project, and launching the first basketball student-athlete academy in Africa (SEED Academy).

SEED uses education and basketball to develop the next generation of African leaders. Senegal has one of the youngest populations in the world – half are under 18, approximately 6M young people – yet only 32% of students attend high school and 7% attend university (UNESCO).

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