Every Bugatti is as unique as its owner. But for some customers the design they choose for their car is not a finality – tastes may change, or new ideas may provide a spark of creativity at any point. No matter if a customer has owned the car for a day or a decade, the opportunity to imbue it with an entirely new personality always remains. And so it was with this most recent Sur Mesure commission.
The story begins with two Bugatti enthusiasts, a husband and wife who have owned a number of hyper sports cars from Molsheim, but never from brand new. Together, they decided to celebrate their great passion for Bugatti by each buying the ultimate Grand Tourisme: the Chiron Super Sport. The husband’s car was delivered first, and having already enjoyed his Chiron Super Sport on US roads, he watched closely as his wife’s Chiron Super Sport came to life with the help of the Bugatti Sur Mesure bespoke team.
Working hand-in-hand with Jascha Straub, Lead Designer of Sur Mesure at the home of Bugatti in Molsheim her bold vision was to reimagine a design that first inspired her upon its reveal 12 years ago: the timeless Veyron L’Or Blanc. She fell in love with a combination of bright red Rosso Efesto and vibrant orange Arancia Mira to create her very own hand-painted masterpiece in a style that has become known as “Vagues de Lumière” for the way it mimics light reflections. This pattern, just as it did on the L’Or Blanc, has sparked the creativity of Bugatti owners, with each of them applying their own unique spin, reinterpreting the design in subtly personal ways.
Bugatti customers have come to expect the extraordinary every step of the way during their journey with the brand; from individualization to delivery to servicing, customer service reflects the same focus and attention to detail that goes into the design of every Bugatti.
Tosan Aduayi is a motoring enthusiast and writes from Mansfield, Texas – [email protected]
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