New Season for the Legendary Prius

The all-new 2023 Toyota Prius has been revealed at an event on the eve of the 2022 Los Angeles Auto Show at the LA Convention Center. Since the original Prius launched, the automaker envisioned a world where hybrid-powered fuel efficiency was not the alternative, but rather the norm. Most striking is the absence of the previous bulky extended out of perspective front and rear lights.

2023 Toyota Prius

Now, with over 5 million units sold in North America, and over 20 million globally, Toyota hybrids are not only a common sight, but they have made a difference, too, preventing over 82 million tons of CO2 emissions from entering the atmosphere. With the addition of the most fuel-efficient Prius to date, achieving a manufacturer estimated 57 MPG combined fuel economy rating on the LE FWD model, this Toyota hybrid brings accessible electrification to drivers everywhere.

2023 Toyota Prius

The all-new 2023 Toyota Prius offers an array of standard and available features no matter the grade. Whether choosing the LE, XLE or the Limited grade – in Wind Chill Pearl, Cutting Edge, Guardian Gray, Black, Supersonic Red or Reservoir Blue – Prius drivers will be ready to look to the road ahead.

2023 Toyota Prius

The all-new 2023 Toyota Prius is equipped with the tools to make life more convenient – thanks to the available 12.3-inch Toyota Audio Multimedia system designed and engineered by Toyota’s Texas-based Connected Technologies team. Prius drivers will also have the opportunity to access a wide range of enhanced connectivity and convenience features, including Over-the-Air (OTA) updates.

2023 Toyota Prius

The Toyota Safety Sense feature from the prior generation Prius has been enhanced for TSS 3.0:

  • The Pre-Collision System with Pedestrian Detection has enhanced detection capabilities thanks to new system sensors. It receives enhanced intersection support with improved detection capability in certain circumstances. It also adds the capability to detect motorcyclists, in addition to bicyclists and pedestrians.
  • Lane Departure Alert with Steering Assist has enhanced lane recognition that includes detection of certain 3D objects, like guardrails, that may be used to help define the lane.
  • Full-Speed Range Dynamic Radar Cruise Control adds a fourth following distance setting, from the previously available three. Enhanced vehicle detection allows for the ability to detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This helps the system to provide smoother, more natural speed adjustments, especially when the driver changes lanes.
  • Like Lane Departure Alert, lane recognition is enhanced for Lane Tracing Assist. This system now also helps provide more space between vehicles being passed in adjacent lanes. It works by offsetting the vehicles’ driving path with minor steering adjustments while keeping the vehicle within its lane.
  • An Emergency Driving Stop System has been added to Lane Tracing Assist. It’s designed to monitor the driver’s inputs, such as steering operation, to determine if they’re inattentive or non-responsive, such as during a medical emergency. This feature can bring the vehicle to a stop if the driver doesn’t respond to alerts to take control.
  • Road Sign Assist gets expanded sign detection capabilities that now include certain intersection signs and warning signs, like pedestrian crossings.
2023 Toyota Prius

I’ll wish to run a test endurance drive of the 2023 Prius and experience the legend of a life time. Hope of of the Toyota execs will oblige.

Tosan Aduayi writes is a motoring enthusiast and writes periodically from Mansfield, Texas – [email protected]

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