Jaguar Land Rover, one of the world’s leading manufacturers of premium luxury vehicles, has launched a new project in Africa as part of its ambitious Global CSR Programme that will provide over 300,000 school pupils in 375 schools in Bungoma region of Kenya access to safe water, helping improve their health, education and employment prospects. The project is being delivered by ClimateCare and Vestergaard, using the LifeStraw smart water filtration technology water purifiers.
Jaguar Land Rover’s ambition is to achieve long-term responsible business growth by placing sustainability at the heart of its business strategy by reducing the environmental impact of its vehicles and operations and making a positive impact on society, all through ‘Environmental Innovation’. The company recently received a Queen’s Award for Enterprise in Sustainable Development for reducing the environmental impact of its vehicles and operations.
Jaguar Land Rover’s Global CSR Programme was launched in 2013 as part of its ‘Environmental Innovation’ strategy. The programme invests in education, technology, health, wellbeing and environmental projects which will positively impact 12 million people’s lives by 2020. The programme builds on the success of its UK education and sponsorship initiatives and will make a positive impact on communities in some of the 170 global countries it operates in.
Nigel Clarke, Operations Director of Jaguar Land Rover Sub-Saharan Africa said, “As a responsible business which is pioneering new technologies and innovations to reduce the impact of our vehicles, it makes sense for us to invest in new technologies which are tackling other sustainability issues around the world. These ambitions are embedded into the core of our business. That’s why we have set ourselves an ambitious target to create opportunities for 12 million people globally by 2020. Through our support, we hope to inspire and create opportunities for our future consumers and employees.
Africa is a key growth market for us. By supporting the provision of appropriate and effective water purifier technology we are creating opportunities for over 300,000 school-children in western Kenya – giving them the opportunity for a better education and greater opportunity to learn and excel. By 2020, we will create opportunities for three million people in Africa, which will reaffirm our commitment to grow our global business sustainably and responsibly.’
Tosan Aduayi is the founder of Trendy Africa Magazine and has been an Auto columnist since 1994