Jaguar Land Rover-JLR is investing £65m ($80M) in sustainably expanding its special paint facilities globally to meet growing demand for personalized luxury vehicles and reduce the environmental impact of its most carbon intensive manufacturing processes.
There has been an increase for personalized color options, where clients choose from hundreds of Bespoke Paint and elevated palette options across its Range Rover and Range Rover Sport models.
JLR will more than double its capacity for Bespoke Paint and luxury elevated palette, by opening new paint facilities in Castle Bromwich, West Midlands and Nitra, Slovakia. The move will support over 17,000 additional client orders per year and make its most exclusive paint colors available for the first time across its other brands.
Additional investments in new highly efficient state-of-the-art facilities will provide increased capacity to support growing demand from clients choosing the SV Bespoke Paint matching service which enables clients purchasing a Range Rover SV to match any color they wish, offering the ultimate in personalization, occasionally matched with private jet or yacht colors.
Tosan Aduayi is a motoring enthusiast and writes from Mansfield, Texas – [email protected]
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