Nashville, Tennessee – United Methodist Communications collaborated with Chocolate Moose Media and iHeed to create an animation for West Africa that dispels myths about how Ebola is spread and promotes prevention. “Our goal is to provide education that leads to better understanding to prevent infections,” said the Rev. Larry Hollon, chief executive of United Methodist Communications. “Ebola gains foothold in poor communities where mistrust, resistance to proper care and lack of understanding of the virus and is widespread. The church’s advantage lies in its network of trusted leaders who live in the affected regions.”
United Methodist Communications, the global communications agency of The United Methodist Church, is using several approaches, including providing text messages to clergy in Sierra Leone and Liberia. Commentaries by trusted leaders encourage cooperation with health programs.