Lamborghini Urus SE Widetrack by Urban Automotive, the latest in its range of luxury vehicle enhancements, made its global debut at its UK design and carbon fibre production facility in Milton Keynes and in Las Vegas, USA.
Combining the launch in the UK and USA marks a significant milestone in Urban Automotive’s continued international expansion. Being the home of the SEMA show and sharing a bold and attention-grabbing car culture with Los Angeles, Las Vegas was the natural venue for the Lamborghini Urus SE Widetrack’s American debut in an unmistakeable Inozetek Gloss Pearlescent Pearl Marigold Orange premium wrap.
As a leading global designer of vehicle enhancements for luxury cars, Urban Automotive, used its OEM+ philosophy to undertake a comprehensive, ground-up reimagining of Lamborghini’s latest high-performance SUV. The attention to detail of Urban’s design took 10,000 hours of design and development time to create and subtly references some revered models in Lamborghini’s history.
At the rear, the replacement carbon fibre rear bumper really makes a statement by enhancing the standard Urus SE’s design with an exposed carbon, double-vented diffuser and separated canard end planes. To complete the aerodynamic styling package a visual carbon fibre spoiler adds to the original version fitted to the car to create a dramatic ‘double stacked’ aero feature, complete with endplates bearing the UA logo.
But that’s not all. Urban’s enhancements to the Lamborghini Urus SE are completed with quad billet exhausts featuring outer accent details, making statement to add to the visual impact to the rear of the car. At launch, the vehicle rides on Urban-Vossen UV-1R wheels — perfectly proportioned to fill the space created by the Urus’ widened arches.
Tosan Aduayi is a motoring enthusiast and writes from Mansfield, Texas – [email protected]
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