When the Green Bay Packers meet the Pittsburgh Steelers for Super Bowl XLV in Arlington, Texas, on Feb. 6, about 100,000 officially ticketed spectators will watch the game from inside Cowboys Stadium. A few thousand additional sports enthusiasts will watch the game on giant video screens at a ticketed “Plaza Party” next to the stadium.

Super Bowl XLV is going to be the biggest tourism weekend that North Texas has ever seen. Organizers of all kinds are making sure it’s one for the history books.

Is everything bigger in Texas? Here’s a study of the numbers associated with this year’s Super Bowl:

  • 150,000 visitors are expected to come to North Texas for Super Bowl-related events, according to TxDOT. A whopping 250,000 are expected at the NFL Experience, the theme park at the Dallas Convention Center.
  • The average Super Bowl ticket is going for about $4,000 on Stub Hub, with the highest ticket offered at $645,899 for a Hall of Fame suite ticket. (Parking not included.)
  • Face value for tickets is $600-$1,200, the NFL confirmed, though a seat outside the stadium in the “party zone” goes for $200 each. They’re only available in four packs, so we’ll call it $800.
  • 800 buses, 1,200 cabs, 500 limos, and 600 corporate planes will be used to transport people coming in for the big game, according to the Dallas Business Journal.
  • There have been reports that Jerry Jones hopes to break the Super Bowl record, which could be reached if more than 104,000 people attend the game at Cowboys Stadium. The building itself is 3 million square feet, which means that each person gets 28.8 square feet to themselves, should they spread out evenly in the stadium. (We know that would never actually happen, but it’s fun to think about.)
  • Many parking lot spots are going for $500 each, including the one in this Craigslist post.
  • A slightly cheaper way to be at the game — though you’ll have to bear just as much traffic — is the $495-$725 seats to the NFL Alumni Game Day Super Party.


Shannon Sutlief, Alex Bentley and Trendy Africa USA contributed to this story.




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