Subaru of America is hiking prices on several models, citing current market conditions. The changes were made to offset increased costs while maintaining a solid value proposition for the customer.
Car company executives have recently shared with investors how much the levies will cost them this year, with some in Detroit saying they were expected to add up to $5 billion. While there has been some relief on duties imposed on foreign auto parts, U.S. President Donald Trump has maintained a 25% tariff on the 8 million vehicles the U.S. imports annually.
Earlier this month, Ford motors raised prices on three models produced in Mexico by as much as $2,000, becoming one of the first major automakers to respond to Trump’s tariffs.
The Subaru price increases will add between $750 and $2,055 to vehicles depending on the model and trim, according to a notice posted on a dealer website. The price increases are expected to hit vehicles on dealer lots starting in June, according to the notice.
Subaru imports 45% of its U.S.-sold vehicles, according to 2024 data from research firm S&P Global Mobility. Its affordable Forester model, one of the low priced models, may experience a price hike of between $1,075 and $1,600 depending on the trim.
source: Roadrunner
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