Vlisco unveils Parade of Charm Collection

Netherlands – Vlisco debuts its highly anticipated Parade of Charm collection. The range of coordinating fashion fabrics comes in sophisticated shades of black and grey, with geometric designs inspired by the sleek silhouettes of modern metropolitan architecture. The collection includes Wax, Java and Luxury Edition fabrics and a matching line of bags and accessories. Vlisco has long been known for its playful patterns, and as always, has given the fabrics a feminine Vlisco twist that is sure to make every woman feel utterly chic and irresistibly elegant.

This season, Vlisco’s glamorously glossy Luxury Editions feature skyscraper silver sequin accents and shimmering Lurex embroidery. The accessories line comes in coordinating collection colours with faded olive and lavender blue touches, and features handbag shapes that mimic the collection’s geometric theme.

For the collection’s campaign, fashion photographer Carmen Kemmink used sculptural styling and sensual shapes against an abstract architectural background to underline the geometric theme. A perfect blend of Vlisco’s latest looks and timeless architectural lines, the campaign focuses the attention on the feminine form for a result that looks both refined and mysterious.


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