Russia 2018 most engaging FIFA World Cup ever
New data released by FIFA today has revealed that Russia 2018 was the most engaged FIFA World Cup™ in history. Record-breaking interest from fans online resulted in over 7.5 billion engagements across FIFA digital platforms during the World Cup. New digital innovations and initiatives introduced by FIFA including a new bespoke app, broader and more interactive coverage on social media, dedicated reporters for the 32 competing teams and an innovative new visual stories approach played a key role in giving fans more opportunities to connect, follow and engage with all the latest action and breaking news from across the tournament.
FIFA’s social media generated over 580 million interactions, increased responsiveness through a new ‘customer service’ function, and extended the number of followers to more than 128 million.
Two of the main contributors to this growth and deepening of engagement were stunning images from across the 11 Host Cities, and the proliferation of videos that led to over 1.25 billion video views across all official FIFA digital platforms, with more than four million new subscribers to FIFA’s YouTube channel.
The FIFA official app for the tournament became the number one sports app in over 128 countries, while FIFA.com was ranked as the number one football website in the world.