Nissan will honor its Global Director of Excitement and seven-time Olympic gold medalist Usain Bolt this week with a series of activations to celebrate his historic career and his 30th birthday this Sunday, August 21. The campaign, dubbed, “Happy Bolt Day,” will feature integrated content and a fan-led social media activation. Launching today, fans around the world will be invited to imitate Bolt’s famous lightning bolt pose on social media via the hashtag #HappyBoltDay.
Bolt was named Nissan’s Global Director of Excitement in 2012, serving as an ambassador for Nissan’s popular GT-R, one of the world’s fastest sports cars. The 2017 Nissan GT-R will be launched in Brazil in 2016, making this year the most exciting yet for the Japanese brand in South America’s largest country.
Tosan Aduayi, a motoring journalist since 1994, is the founder and publisher of Trendy Africa Magazine and has reported on Motoring with trademark columns (Roadrunner, Carliners). He is also the founder of Flowtran global.