MASERATI GHIBLI debuts at Super Bowl XLVIII

Luxury automotive marque, Maserati, continues to celebrate the North American roll out of the all-new Ghibli with a 90-second broadcast spot titled “Strike” during the first quarter of America’s most anticipated football game.

Ghibli (3)

Maserati enters this new era backed by strong product and with ambitious sales goals driven by proven growth in the North American market, where the brand experienced triple digit gains in the past year.  First unveiled to the U.S. in November at the Los Angeles Auto Show, the Ghibli is Maserati’s first-ever mid-size four-door luxury sports saloon vehicle.

Ghibli (17)

The story of Maserati’s introduction to the North American market with the Ghibli is one of hard work, dedication, and an element of surprise. Maserati brings this story of passion and tenacity to life in its Super Bowl spot “Strike” featuring Academy Award-nominated actress Quvenzhane Wallis.

Ghibli (2)

Directed by American filmmaker David Gordon Green and filmed on location in Los Angeles, “Strike” is a poetic nod to a brand with a proven tradition and one of the highest standards of quality in the industry, which has been hard at work engineering an automobile that will usher it into the next 100 years of innovation—an automobile with power and personality capable of striking against the status quo.

A Trendy Africa Motoring (Carliners) Report.

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