Formula 1 star Romain Grosjean has set the standard for drivers to beat by completing a unique test of agility and skill by racing a Jaguar XF through its paces around a new ‘Smart Cone’ course to mark the start of Jaguar’s ‘Art of Performance’ Tour. The global tour, which is set to kick off in South Africa during the second half of this year, gives existing and potential customers the opportunity drive the Jaguar range in a series of activities. The innovative Smart Cone course will feature at some of the tour locations to measure driver skill and exploit the cars’ precise, agile handling.
Grosjean was the first to try the Smart Cones, which use wireless technology to randomly illuminate pairs of cones to set out a different route each time, notifying drivers of their next target with only a moment’s notice. “The lightweight, agile-handling XF behaves like a true sports car, so I could push my performance to the limit,” said Romain Grosjean, a driver for the Haas F1 Team. “My tip for Smart Cones is to stay completely alert and engage your peripheral vision, as the randomness of the course is perhaps the biggest challenge. Trust me, it’s a lot harder than it looks, and I’d welcome you to try to beat my score of 49 032.”
Over the next 12 months the ‘The Art of Performance Tour’ will visit more than 600 venues in 46 countries, welcoming more than 100 000 guests to an unforgettable Jaguar driving experience. Each one will include a selection of diverse activities, ranging from the Smart Cone challenge and dynamic track and road drives to wet and dry extreme condition challenges. This brand experience will involve F-TYPE Convertible, F-TYPE Coupé, XJ, XE, XF and the latest addition to the Jaguar family, the All-New F-PACE. All feature Jaguar’s lightweight aluminium architecture.
Tosan Aduayi, a motoring journalist since 1994, is the founder and publisher of Trendy Africa Magazine and has reported on Motoring with trademark columns (Roadrunner, Carliners). He is also the founder of Flowtran global.