NETHERLAND – Vlisco formed a special collaboration with Fashion Design students from the ArteZ Institute in Arnhem, the Netherlands. Each year the third year students jointly design a complete fashion collection, resulting in ‘Collection Arnhem’. The 2010 edition consisted mainly of Vlisco fabrics and has been presented during the Amsterdam International Fashion Week.
Inspiration for the colour card was found in the Vlisco product labels which are put on the fabric, just before they leave the factory. Next to the ochre and intense red colors of the traditional Igbo designs, colors such as dark green, white and taupe were added to the collection. So the students have expanded their vision, which was strongly influenced by the inspiration they found in the Vlisco brand in all her facets.
Vlisco is also involved in other educational programs. For about a year now, Vlisco has organized courses which are called ‘Tailor Academies’. These courses are given by Vlisco to African tailors and stylists. They learn about all the different aspects of the Vlisco fabrics, how to create internationally oriented outfits that are in line with the Vlisco brand and also numerous sewing techniques are explained and demonstrated. By doing this, Vlisco shows her involvement in education and creates a bond with those who are working with Vlisco fabrics to achieve the best results for their clients.
Vlisco BV is part of Gamma Holding, a listed company in the Netherlands. Vlisco has been designing & producing exclusive fabrics and fashion in Helmond, the Netherlands, since 1846. www.vlisco.com
Photo credit: Peter Stigter