It was a weekend of razzmatazz and glamour as Legendary Gold Limited in collaboration with the World Fashion Organization, Paris Luxury Events and the Embassy of Nigeria in France presented the Africa Fashion Reception of the World Fashion Week at the prestigious Salle Wagram which is located in the exclusive and very Porsche 17th district of Paris.
Lilly Alfonso – Malawi
Siham Elhabti – Morocco
The Africa Fashion Reception featured the collection of 16 leading African designers from 16 African countries. These designers were carefully selected to represent their countries from a pool of applicants from the various countries based on their look book submitted months earlier.
Participating designers by country includes Anggy Haif, Cameroun, Francois 1er, Burkina Faso, Soucha, Egypt, Fay designs, Zambia, B’Exotiq by Bee Arthur, Ghana, Kipusa, Kenya, Moie, Liberia, Maria Bocoum, Mali, Siham El Habti, Morocco, Frank Osodi, Nigeria, Lilly Alfonso, Malawi, Dady de Maximo, Rwanda, Nafytoo, Senegal, Diana Fashion, Tanzania, JSE Couture, South Africa, and Chaivo designs, Zimbabwe.
Fay designs – Zambia
The event gathered the very exclusive French and African audience led by the Mayor of Paris, the Nigerian Ambassador to France who was represented by Kenneth Nwanchukwu, Minister in charge of economic, investment and trade in the Nigerian Embassy , Chairman/CEO, World Fashion Week and members of the Board of Governors of the World Fashion Organization. Others that made the guest list included Ambassadors from over 12 countries, Dame Abimbola Fashola, First Lady of Lagos State, Mrs Merit Gordon Obua, Wife of the CSO to the Nigerian President, Aisha Babangida-Shinkafi, Alex Oriaku, Consul General, Nigerian Embassy, Dele Momodu, Comrade Jude Imagwe, Senior Special Assistant to the President (Youth & Student Matters) etc.
Diana Fashion – Tanzania
The global fashion press and buyers were not left out as they all had fulfilled day with the quality of what the designers presented.
During the event, Mrs Merit Gordon Obua, Wife of the Chief Security Officer of the President of the Federal Republic of Nigeria was invested as Patron of World Fashion Organization – Africa by the Chairman/CEO of the World Fashion Week. She is presently the only African so honored.
The benefiting charity/Foundation of the Africa Fashion Reception was officially introduced to the global audience. It is the Better Life Programme for African Rural Woman which was represented by its Chairperson herself, Aisha Babangida Shinkafi.
With the incredible success of the Africa Fashion Reception, what does the President of Legendary Gold think about the successful event ‘Again we have just been able to step up the game. Paris still remains where it is when it comes to fashion. It is still the world’s fashion capital. Taking into consideration how difficult it is to impress the French fashion industry, acceptance in Paris at this level is all anyone can ask for’.
A Legendary Gold press release for Trendy Africa Media. Photo credit: Francois Lollichon